Lead Generation and Affiliate Marketing can be a great marketing tool for your business, OR it can be a nightmare. From my past 10 years of experience, the best way to generate leads is yourself! Create an affiliate program for your company or create ad/search campaigns. Lead Generation companies usually provide poor leads and you'll try 100 companies before you find one legitimate one. The problem is that once you find one good company, your budget was used on the 99. My opinion: Take your budget and invest in multiple small ad campaigns to produce the leads yourself. In fact, I've seen more business grow off of SEO and PPC campaigns than any other advertising medium.
Feel free to contact me at blakepollack@gmail.com anytime.
