Thursday, August 30, 2012

What is the best lead gen program for my business?

With SEO, PPC, affiliate marketing, email marketing, and about 50 other options; which is the best lead generation tool for your company? Great question! The answer is that there is no one answer! It's important to talk to a lead generation expert about your specific business, industry, goals and budget. A company trying to increase their subscriber base is a lot different than one who is trying to increase direct sales.

Feel free to contact me with any questions at blakepollack@gmail.com

Monday, August 6, 2012

Lead Generation is sooooo Important

If you've ran a successful company, then odds are you know how important lead generation is. I've ran lead generation programs for small one man operations and for 100+ man operations, and they are equally as important as one another. Though the larger companies have larger budgets, you MUST test the waters before investing too much money in any one program. Though lead generation sales reps will hate me for saying this...I don't believe in investing $5k (the average minimum for media buys) in something until I've tested it out. Take one "0" off that number and maybe I'll try it out. I know I can test great lead gen methods for less than $5k including SEO, PPC, affiliate marketing programs, etc.

Feel free to contact me with any questions at blakepollack@gmail.com.