Tuesday, May 29, 2012

Lead Generation for the Smart Business

Lead Generation and Affiliate Marketing can be a great marketing tool for your business, OR it can be a nightmare.  From my past 10 years of experience, the best way to generate leads is yourself!  Create an affiliate program for your company or create ad/search campaigns.  Lead Generation companies usually provide poor leads and you'll try 100 companies before you find one legitimate one.  The problem is that once you find one good company, your budget was used on the 99.  My opinion: Take your budget and invest in multiple small ad campaigns to produce the leads yourself. In fact, I've seen more business grow off of SEO and PPC campaigns than any other advertising medium. 

Feel free to contact me at blakepollack@gmail.com anytime.

Thursday, April 26, 2012

Marketing is the Heart of Business

Whether you have $5 or $5 million, marketing is the heart of any business.  There are thousands of ways to market your business but one that is really great is affiliate marketing.  Affiliate programs can offer lean generation for any industry.  It's really about finding the best partners for your business that are going to produce the most quality leads.  Just make sure you don't spend all your money trying to find the right lead gen company...there's A LOT of trial and error in lead generation!

Feel free to contact me at blakepollack@gmail.com anytime.